What we mean when we say ‘Made with Grá’
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At Made with Grá, we talk a lot about food with soul — the kind that’s made with intention, pride, and grá. But what do we actually mean when we say something is “made with grá”?
It’s more than a tagline. It’s a way of thinking. A way of making. And a new way to shop Irish.
This post breaks down what grá means to us — and why it sits at the heart of everything we’re building.
Grá is love — but it’s also effort, care, and craft
In Irish, grá means love. Not the loud, flashy kind — the quiet kind that shows up in the work.
It’s the love you taste in:
- A jar of jam stirred slowly on the stove
- A vinegar that’s been aged for months, not rushed for margins
- A product label where every word, font, and colour has been carefully chosen
That’s what we mean by grá. A kind of care that runs deep.
We created this platform to reflect what’s really happening in Irish food
Ireland is in the middle of a food revolution — just not everyone knows it yet.
From Michelin-starred chefs to multicultural kitchens, small farms to urban fermenters, Irish food is more exciting than ever. But most of it is hard to find, tucked away in corners, or buried behind outdated platforms.
Made with Grá is here to change that.
We’re building a new kind of Irish food shop — one that celebrates the producers, the flavour, and the story behind every product. Where Irish-made feels fresh. Not folksy.
We don’t just sell food. We back the people who make it.
We’re proudly picky.
We don’t want to stock everything. We want to stock what matters — and tell the stories behind it.
We choose:
- Small-batch Irish food and drink made with integrity
- Makers who care about provenance, people, and process
- Brands that balance tradition with creativity
- Founders with stories worth sharing — and flavours worth savouring
Irish food is world-class. It just needs the right home. That’s what we’re building — with grá.
What we stock (and what we don’t)
You won’t find mass-produced snacks here. Or mystery-origin condiments with bland labels.
We’re starting with pantry goods — but we’re dreaming bigger: gift boxes, kitchen essentials, maybe even wine. If it’s made with grá, it has a place here.
Grá means doing things properly — even when it’s slower
We fulfil every early order ourselves. We taste-test every product. We speak directly with the people who make them.
We don’t believe in shortcuts. We believe in building something lasting — with trust, flavour, and grá at the centre of it all.
Because Irish food deserves more than a shelf. It deserves a stage.
Why this matters — and how to get involved
There’s a new generation of food lovers in Ireland — and abroad — who care deeply about what they eat. They want products that are:
- Irish-made
- Sustainably produced
- Full of story and flavour
- Beautiful enough to gift
We’re here to help them find those products — and to help the brilliant producers behind them get seen.
Whether you’re a maker with a standout product, a foodie looking for something different, or part of the Irish diaspora craving a better way to shop from home — Made with Grá is for you.
Join the movement
We’re just getting started. Join us as we build the future of Irish food — one producer, one jar, one grá-filled story at a time.